Vibrant Contrast.Vivid Colours.
Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
Sound Harmonised. Pictures Synchronised.
Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.
Game Time. Be Invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation️5 console for absolute immersion.
Crisp and Bright, Enhanced Full Array Led
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.
Contrast Intensified.Depth Amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended Colour Volume, Now See Every Shade and Hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, our Full Array LED with XR Triluminos Pro delivers natural shades in every detail.
More Vivid Colours and Realistic than Conventional Tv
Everything Upscaled Close to 4K Quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Noise is Reduced, Making Broadcast and Online Videos Much Clearer and Easier to View
Blur Is Minimised So Action Stays Smooth
Intelligent Motion Processing for Fast-Moving, Blur-Free Scenes
By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Studio Quality Entertainment, Just as the Creator Intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in Studio Quality, Automatically Optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.
Optimising Pictures for all Your Favourites
With BRAVIA CORE Calibrated Mode, all movies including IMAX Enhanced titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Every Picture, Optimised to Your Position in the Room
BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.
Synchronised. Sound and Picture Harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.
What You Hear Matches What You See
With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All Your Entertainment Upscaled to 3D Surround Sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
Clear Voice.Precise Dialogue.
Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Ready gor 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
The Ideal Sound Experience from Anywhere
BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.
Hear Voices Clearly,No Matter Where You are
Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
Jaw-Dropping Graphics. Immersive Soundscapes. Game On.
Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
One Place for all Your Game Settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Various Features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
4K / 120Fps
Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)
Google TV
Bring the Cinematic Experience Home, Enjoy Movies Included with Bravia
Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.
Just Use Your Voice to Control Your TV with Help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.
Control Your Smart Home with Help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.
Chromecast Built-In
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.
Compatible with Apple Airplay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Easy to Wipe,Always Stays Clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Control All Your Devices with One Smart Remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
A Handy Way to Control Your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Video Chat on a Bigger Screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM.
Camera Covered,Privacy Protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.
Designed with Eco-Friendly Features
BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
Optimising Brightness and Power Consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
Auto Power Saving
With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
All Your Eco in One Place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Beautiful Design. Made Durable. with Less Virgin Plastic.
Sony-developed SORPLAS recycled plastics are used in our TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 48% less plastic volume.
Less Packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
One Slate. Minimalist. Immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA, gives the TV an extremely slim, sophisticated look.
Seamless Edge.Almost No Bezel.
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.
Prestige 3-Way Stand, Stylish and Versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.
